Quick commerce projected to reach $1 billion in festive sales, with grocery purchases via quick commerce accounting for over half of all online grocery during the festive period.
Festive sales projected to reach ₹1 lakh crore, a 23% YoY increase. Continues the upward trajectory observed since 2014's first Big Billion Day.
Mobile and fashion remain the top categories, accounting for roughly half of festive spending. EMI options and new launches drive mobile purchases. Share is slightly declining from 51% in 2023.
Quick commerce projected to reach $1 billion in festive sales (8% of total). Grocery and BPC expected to grow fastest at 60% and 41% respectively, powered by quick commerce platforms.
Flipkart holds the top position as preferred marketplace, closely followed by Amazon. Blinkit, Swiggy Instamart, and Zepto are emerging as viable shopping options for fast, convenient delivery.
Grocery purchases via quick commerce projected to account for 51% of all online grocery during the festive period, up from 37.6% in 2023, with sales more than doubling to $0.79 billion.
EMI options, attractive discounts, and new product launches make the festive season the peak time for mobile phone and electronics purchases. The season runs Sep 26 through Nov 3 (Diwali).
Online survey of 2,000 online adults across 20 cities in India, conducted between 10th September and 20th September 2024. Festive season defined as starting from the first day of Big Billion Days / Great Indian Festival to 3rd November (Diwali).
Source: Datum Festive Barometer Study, 2024
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