"Datum" — a single piece of information

Demystifying Consumer Purchasing Behaviour

We started Datum Intelligence to answer a simple question: what drives consumer spending across categories, channels, and geographies. In a world drowning in data, we help you find what matters.

We track market sizing, share analysis, consumer sentiment, and advertising trends. Brands, investors, and platforms across India and beyond use our research to make decisions.

1,000+
Data Sources
50+
Countries
355+
Partners

What We Cover

Market Size & Trends Market Share Category Performance Consumer Sentiment Digital Advertising Holiday Sales

Our Principles

What Drives Us

Neutrality and Rigour

We validate every data point multiple ways. We have no stake in the outcome. Our analysis is independent and unsponsored.

Signal Over Noise

We pull from 1,000+ sources globally and turn them into something usable. You get insights you can act on, not raw data or abandoned dashboards.

Global Lens, Local Depth

We cover 50+ countries, but India is our specialty. We track eCommerce, retail, travel, financial services, and consumer devices with detail you won't find elsewhere.

AI-Led Research

We use AI to process millions of data points, spot patterns human analysts would miss, and deliver faster, more accurate market intelligence.

How We Work

Our Approach

01

Aggregate

We pull data from 1,000+ sources: public filings, industry databases, platform APIs, surveys, and partner feeds across 50+ markets.

02

Validate

We cross-check every data point multiple ways. We stress-test everything before it reaches you.

03

Analyse

Our team uses statistical models and industry knowledge to spot patterns and inflection points that affect your decisions.

04

Deliver

We deliver reports, benchmarks, custom research, and advisory work designed for what you need.

Industries We Cover

eCommerce & Online Retail
Online Travel & Hospitality
Offline Retail & FMCG
Financial Services & Fintech
Consumer Devices & Electronics
Quick Commerce & Food Delivery
See full coverage →

Our Data is Featured In

The New York Times Forbes Bloomberg The Wall Street Journal Financial Times CNBC TV18 Mint Economic Times Times of India Tech in Asia TechCrunch Entrackr

Work With Us

Need custom research? Want ongoing intelligence? Let's talk.

Get in Touch