Research on how Indians consume. We track companies, categories, and trends shaping the market.
Volumes have stabilized, but growth remains soft. GST changes and weakening demand in value segments are the main headwinds.
Country reports, company profiles, and quick commerce data in one dashboard
4700BC and Act II own nearly all sales. No room for anyone else.
Concentration on quick commerce is extreme. Handful of brands capture almost everything.
Double-digit growth drives their optical retail expansion across the country.
Management is tightening operations and improving unit economics over new openings.
Market growth is cooling as it matures. The real question is what comes next.
34% of noodle sales are Korean brands now. Tier-2 cities moving faster than metros.
Consumption changing by state, age, and income. More expensive brands winning.
Consumers and small businesses are borrowing. Big companies aren't.
Health-conscious consumers are driving one of the fastest FMCG growth stories. Whey, plant-based, all categories winning.
